Omniance GmbH opens booked two months ahead, after a year of stalled AI deals

A year ago, Artur and me started Omniance from our freelance businesses. Everyone wanted to talk about AI, but hardly anyone was ready to buy. Yesterday, Omniance GmbH (in formation) opened for work, booked two months ahead.

I've never introduced Omniance here on LinkedIn: We turn AI ideas into production. AI systems, automations, RPA. We consult, develop and, if needed, operate. Our specialty is applying and connecting AI with legacy systems.

The first months were full of good conversations. The ideas were good too, and by our calculations, many use cases would have paid back within months. Almost none of them moved. The deals stalled for different reasons: not enough budget, wrong sales approach, a different understanding of what AI can do, different priority, job change of our champion, wrong niche.

Again and again I kept wondering: why is it so hard to push through?

From all of these learnings, small and big, we optimized the things in our power: our offers, how we qualify prospects, how we start client relationships. The first step is now always a paid workshop or a design sprint, where our clients and we find out whether the AI idea solves a real problem, whether AI is needed at all, and what return to expect.

Being fully booked also means we cannot take on more work unless we grow. That's why it was the right time for our first limited company together. We chose Germany as the start and will expand to another European country soon.

Thank you to the people who trusted us early and opened doors with their contacts. And thank you to everyone who took an early call with us. Also thanks for the calls that did not turn into projects. They taught us how to shape our offers.

Which AI ideas are you thinking about right now?